# How to see how your automations are doing

> Open Analytics to see leads captured, automations triggered, link clicks and conversions over 7, 30 or 90 days, with your top posts and keywords. It is included on every plan, including Free.

- Topic: Your account
- Plans: Free: included · Pro: included · Scale: included
- In the app: Open Analytics — https://app.stage.mydmflow.com/analytics
- Last checked: 2026-10-29
- Web page: https://stage.mydmflow.com/help/analytics

## Open it

1. Go to **Analytics** in the menu.
2. Pick **7 days**, **30 days** or **90 days** at the top. It starts on 30 days.
3. If you have more than one Instagram account, choose one, or keep **All accounts**.

If your automations have not run yet, you see **Nothing to show yet**.

## The numbers at the top

| Card | What it counts |
|---|---|
| **Leads captured** | People saved as leads in the time you picked |
| **Flows triggered** | Comments and DMs that matched one of your automations |
| **Link clicks** | Taps on your tracked DM links |
| **Emails collected** | Leads who shared an email address |
| **Phones collected** | Leads who shared a phone number |
| **Converted** | Leads you marked as converted |
| **Conversion rate** | Converted leads as a share of all leads |
| **Active automations** | Automations switched on right now |
| **Opted out** | People who replied STOP |

## Where people drop off

This chart follows people step by step:

1. **Matched a trigger**: someone commented or messaged something your automation answers.
2. **DM delivered**: Instagram accepted the message.
3. **Link clicked**: only tracked links count. A plain web address cannot be counted.
4. **Lead captured**: they shared an email or phone number, or became a contact.
5. **Marked converted**: you set this yourself in the Lead Inbox.

A big drop between two steps shows you where to look first.

## Which posts and keywords work

- **Leads captured** shows a chart of new leads by day.
- **Top posts** shows the posts that brought the most leads. It also shows each post’s total comments of all time, which is a different period from the leads.
- **Top keywords** shows the keywords that brought the most leads.
- **Leads by status** and **Top sources** show where your leads came from and where they stand.

## Link-click reminders

If you use link-click reminders on Pro or Scale, a **Link-click reminders** card appears. It shows how many people clicked after one reminder, and how many clicked on their own. Reminder records are kept for 30 days, so longer ranges show the last 30 days only.

## Good to know

- Analytics is on every plan, including Free. There is no basic or advanced version.
- **Converted** only counts leads you mark yourself, so mark your sales in the Lead Inbox.
- To count clicks, send your link as a tracked link. See [How to track link clicks](https://stage.mydmflow.com/help/track-link-clicks).
- Some very old leads, captured before Replavia supported several accounts, appear only under **All accounts**.